We specialize in collecting and leveraging marketing data on all digital devices, setting up various implementations
based on this data: performance indicators, qualification, targeting/retargeting, advertising formats, content marketing...
for businesses and digital marketing companies.
We cover a broad range of ad formats on all devices, supporting latest industry standards.
A key part of a successful campaign is to properly define the tracking criteria and the relevant performance indicators.
Once campaign is launched, we monitor closely its behavior through various data points.
Thanks to our in-depth reporting, we provide constant optimization capability on a running campaign, so as to boost overall performance.
Well it's all about performance, isn't it? Be it branding, acquisition, retargeting or loyalty...
It all starts with detailed tracking of all ad impressions and conversions. Then we go through thorough analysis of all dimensions: delivery attributes (device, geography...) as well as user behavior.
Our platform analyzes regularly the performance of the campaign, running optimization algorithms for a better segmentation and targeting of the campaign, trying to get the most valuable conversions for the product.
Today it's not just about where you advertise, it's about who you advertise to.
Right time, right context, right message, right person: everything matters in order to make a successful campaign.
Thanks to the combined ability to collect & analyse data on one hand,
and to access data streams in real-time on the other,
we can deliver the most relevant message at the right time.
Audience is a moving target.
One day they are using desktop computers, then they are all on mobile...
What will it be next?
We'd love to hear from you!